JHG signs partnership with BRITA VIVREAU
Jaz Hotel Group signs partnership with BRITA VIVREAU and Quanta Sustainable Solutions to install on-site water filtration technology, and water bottling facilities - bidding farewell to single use plastic water bottles across their portfolio of hotels and resorts
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Jaz Hotel Group is 100% committed help fight the ongoing climate emergency. Since more than a decade, proactive conservation and protection of the environment, and natural resources are very important parts of Jaz Hotel Groups corporate philosophy. Jaz Hotel Group is considered pioneers of sustainable tourism in Egypt. For Jaz Hotel Group, sustainability is not just a marketing trend, it reflects the groups fundamental beliefs and understanding of responsibility. The group bases its business decisions on these beliefs to meet with environmental and social targets such as resource preservation, the reduction of CO2 emission, waste reduction and the support and protection of marine biodiversity. Jaz Hotel Group also champions the abolishment of single use plastic throughout its operations.
The global community have been relying heavily on single use plastic items, 300 million tons of plastic is manufactured each year; 8 million tons of which are dumped into the oceans and digested by our marine neighbors. That’s enough plastic to circle the Earth 4 times!
For this reason, Jaz Hotel Group have been pioneering the search for sustainable solutions to abolish single use plastics across its hotels and resorts. One of many initiatives launched is the newly formed strategic partnership with the German Company BRITA VIVREAU through QSS – Quanta Sustainable Solutions – the sole supplier of BRITA VIVREAU water filtration technology in Egypt. This partnership comes as part of Jaz Hotel Group sustainability movement under the newly launched CSR initiative Jaz Gives Back.
BRITA VIVREAU water filtration system has already been implemented at one of Jaz Hotel Groups flagship properties Jaz Casa Del Mar Beach in Hurghada, where the use of single use plastic water bottles has been completely phased out, and instead water is bottled on site in glass bottles using the BRITA VIVREAU water filtration technology. Transitioning from single use plastic water bottles at Jaz Casa Del Mar Beach to BRITA VIVREAU water filtration system not only improves the carbon footprint by 86%, but also having consistently great-tasting water available throughout the resort encourages Guest hydration and wellbeing.
Moving forward, another 17 hotels in the Jaz Hotel Group portfolio have also signed contracts with BRITA VIVREAU through Quanta Sustainable Solutions, and by December 2022 all 17 properties will have their dispensers installed – all committed to drastically reducing single-use plastic. The partnership will then gradually expand until all hotels in Jaz Hotel Group complies by end of 2023.
Providing freshly filtered water from a BRITA VIVREAU water dispenser makes a huge difference to the amount of waste produced by the hotels as well as eliminating the negative environmental impact in the production and transportation of pre-packaged bottled water.
“Jaz Casa Del Mar Beach Resort followed by the next 17 properties is only the spark to launch the beginning of this partnership. We’re working on cascading this across all our hotels by end of 2023, and we take pride in the fact that we can lend a hand in preserving the beauty and health of our surrounding environment of flora and fauna which are essential to support our biome.” said Alaa Akel – CEO of Jaz Hotel Group
“Changing the way people drink water is my passion and the shared vision of our company. As a global BRITA family, we are determined to make our world a little better, with less plastic waste, fewer emissions and, quite simply, more responsibility.” Said Markus Hankammer, CEO of the BRITA Group
About BRITA
With total sales of 656 million euros in business year 2021 and 2,321 employees worldwide (of which1,263 are in Germany) the BRITA Group is one of the leading companies in drinking water optimization and individualization. Its long-established brand BRITA has a leading position in the global water filter market. The family-owned company based in Taunusstein near Wiesbaden is represented by 30 national and international subsidiaries and branches as well as shareholdings, distribution, and industrial partners in 69 countries on all five continents. It has production sites in Germany, the UK, Italy, and China. Founded in 1966, today the inventor of the household water filter jug develops, produces and distributes a wide range of innovative drinking water optimization solutions for private (water filter jugs, on-tap systems and BRITA Integrated Solutions for small and large electric appliances by renowned manufacturers) and commercial use (hotel sector, restaurants, catering and vending) plus mains-fed water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, care homes). Since 2016 BRITA has been working with Whale and Dolphin Conservation (WDC) to protect the world’s oceans from plastic waste, and as such to protect whales and dolphins.
About QSS
QSS (Quanta Sustainability Solutions) is a sister company of Quanta, which has been a single source supplier and distributor for premium professional beverages since 2010. In 2019, Quanta launched a new line of more environmentally sustainable premium food & beverage products like Alpro and Beyond Meat. In November 2022, in the spirit of COP27, QSS was established with the sole purpose of developing more environmentally sustainable solutions to hydration and single-use plastic waste, as well as food waste.
