Champions of Sustainability
Underwater & Beach Cleanup Through Community and Youth Engagement
18th and 19th of May, 2025 – Sharm ElSheikh, Egypt
As a leading hospitality brand rooted in Egypt’s natural and cultural landscapes, JAZ Hotel
Group continues to take bold strides toward sustainability. This May, we were proud to take part
in a two-day environmental initiative in Sharm El Sheikh, bringing together the power of
education, community, and collaboration for a greener future with Green Sharm.
Empowering Youth, Inspiring Action
In partnership with students from the British School in Sharm El Sheikh, King Salman International University, local NGOs, environmental advocates, and creative sustainability groups, JAZ Hotel Group helped shape an unforgettable learning journey to inspire climate-conscious action.
Day One: Learning in Motion
On Sunday, May 18, the focus was on education and engagement. Participants joined a cultural eco-tour designed to connect theory with practice and the community with purpose.
Key moments included:
- Open discussions around waste reduction, sustainable transport, and the “Sharm ElSheikh Green City” initiative.
- A meaningful visit to Gharqana Village, where attendees met with residents, explored a newly formed local NGO, and gained insight into grassroots sustainability efforts.
- A vibrant close to the day with community-led storytelling, cultural exchange, and locally sourced food tastings.
Day Two: Clean Shores, Clear Vision
Monday, May 19, marked one of Sharm El Sheikh’s most dynamic beach and underwater clean-up campaigns to date. The movement was led by the local community and fully supported by JAZ Hotel Group.
Highlights included:
- Clean-up drives across coastal areas and beneath the Red Sea surface at Ghazala Bay, a collaborative effort with local divers and the Diving Chamber.
- An upcycling art workshop led by Banlastic Egypt, where youth transformed waste into large-scale creative expressions.
- Environmental short films created by student teams to document and celebrate the transformation in action.
- Interactive awareness sessions on clean energy and sustainable mobility, including group cycling and electric bus demonstrations.
Tourism with Purpose
At JAZ Hotel Group, we don’t just operate in destinations, we invest in their future. These two days embodied our commitment to responsible tourism, climate education, and local empowerment. We believe that sustainability must be lived, not just spoken, and we’re proud to contribute to Sharm El Sheikh’s transformation into a model green city
With Gratitude
We extend our sincere appreciation to Dr. Eng Enas Hafiz, Deputy Governor of South Sinai, for her valued support and presence, and to Dr. Enas Samir, Deputy Governor of Sharm El Sheikh,for honoring participants with certificates of appreciation.
This initiative was made possible through the incredible collaboration of:
- King Salman International University
- The British School in Sharm El Sheikh
- The Diving Chamber
- Banlastic Egypt
- Sharm El Sheikh’s Triathlon Team
- Local NGOs and volunteers
A special thanks to
Pyramids Diving Center, Sheikh Coast Diving Center, Oonas Divers, Coral Diving Club, Red Sea Adventure, Circle Divers Sharm El-Sheikh, VIP Diving College, VIP Shrouq, Ministry of Environment, Live Green, South Sinai Governorate, Global Environment Facility, UNDP Egypt, The Chamber of Diving and Water Sports, National Parks Egypt, EcoEgyptExperiences, and Ministry of Tourism and Antiquities – Egypt.
